During the past few weeks (and for a few more weeks) I have had the pleasure of being a part of the creative process of a group of students designing for a competition. During this time I have come to realise that there is a unclear difference between creativity, design and innovation. What are each of them? How are they different? ..and what is it to be all three.
Every third person you meet is a designer in some way but this does not mean they are creative or innovative….and if that is what defines design, then surely they are not all designers?
To begin, here is a definition of creativity by Andy Rutledge:
Creativity is an inborn capacity for thinking differently than most, seeing differently, and making connections and perceiving relationships others miss. But most importantly, it is the ability to then extrapolate contextually useful ways of employing that data: to create something that meets a specific challenge. (Andy Rutledge)
So creativity is the development of an ‘idea’.
The definition of design from what I can gather is the solution to the obstacles put in the way of the creative ‘idea’. Designing as a verb is the act of creating.
Breaking it down I feel that in order to call yourself a ‘designer’ you need to fulfill all three of the above criteria. There is no point coming up with an idea that has already been done, there is no point designing something that has already been designed, and lastly there is no point in doing anything unless it has value. To be all three is GOOD CREATIVE DESIGN and that should be the goal of everything we do, so yes, we can all be designers but how good a designer can be measured by how well these three definitions fit.