For the past two weeks I have been ‘trying’ to create a small range of placement designs for my new product. I have come up with a hundred ideas, attempted to draw half of them, have managed 10 of them and liked, maybe, 1. But still it feels ‘not quite right’.
My solution: I need a Wacom tablet. At my old job I had one and I never had a problem designing (or tracing a created design). I would collage images and then stylize them with my digital pen. It was like having a interactive light box.
So what is the problem?
Today my old lecturer (who is now a friend) visited and I realized something…
I have forgotten to look!
Can you draw a penguin, or an oak leaf. I bet you can… but when you draw it does it look like a real penguin or a real leaf… or is it what we “know” a penguin to be… short, black and white – a little beak and the demeanor of a butler? Is an oak leaf green, or brown? Or is it a subtle mix of ochre, moss and fine veins…When did you last look at something with fresh eyes?Â What this means is to not see what you should see but rather what is really there. Not a leaf but an organic shape. This takes time and patience – things we have very little of these days. Sometimes we need to keep the medium as natural as possible to keep the clarity and pureness of the finished product.
We need to be able to open our eyes, and then open them again and see what is really there, not an interpretation of what we have been told is there.
I was, simply put, reminded that it is so very easy to take the digital shortcut, but this isn’t always the right path if you want to design something honest and original.