Where does our paper come from?
Wren sources paper from several sources opting to reclaim paper waste first, recycle second and buy new certified paper from accredited suppliers as a last resort.
When it is possible and available we collect what is called reel-ends from packaging printing factories that are classified as “waste”. The end of a roll has paper creases that prevent it being used on a roll printer. We collect this paper and bring it to our studio where we either flat table print it or use it as is. We save this paper from being pulped and save energy resources.
For our PPC Cement Laptop Bags and other printed packaging products we ask that misprinted bags are sent to us for use in the creation of our laptop bags or other corporate gifting. This is a form of recycling.
Only when we absolutely cannot get supply do we go this route and even then we ensure that our paper is certified with environmental management certification ISO 14001 or sustainable forestry certification.
Is our paper special?
Yes it is special to us, but it also everyday paper that you would interact with. The paper is packaging paper that is use to protect and hold cement. In South Africa our cement bags are 50kg so this paper has to be really strong!