Wren promotes an ethic of shared industry and there is a sense that it exists only through the people who contribute their skills.
The craft and stitch industry is predominantly female and as such, our team is almost all female, and female-led. The two men who are a part of the team are very valued and contribute greatly the balance and success of the company. 

An important goal of the business is to create a stable and sustainable means of earning for everybody connected to the company.
This is done by creating a work environment that is built on trust, fairness, respect and the promotion of individual growth opportunities.

Meet the team and read their stories coming to work at Wren.

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WENDREN SETZER
FOUNDER, OWNER & MANAGING DIRECTOR 

The Wren Design was founded by Wendren Setzer in 2008 when took the decision to resign from her job as a textile designer at a clothing factory. She found that working for a large corporation was unfulfilling and wanted to take on a new challenge. Finding herself in need of a handbag, she decided to put her own design skills to use and made her own. This became her first product and so she launched into her new career as an entrepreneur. By starting a business that was more in keeping with her own design ideas, she had the freedom to apply a more innovative approach to product development. Her belief in the value of good workmanship over mass-produced products, designing with kind consideration for the earth and its people has served as the central principle around which the business has evolved. She has kept a practical, hands-on approach to the business ever since.

Watch video 2020 STUDIO VIDEO
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Melany Hodgson
Customer & Admin Support

If you email Wren you will most likely get a reply from Melany. Mel first got to know the brand when she was working sales at a shop called Kin – one of the first shops to stock Wren back in 2010. Read More

 

 

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Fernanda Tobias
Production & Packaging

Fernanda joined Wren with the goal to become essential and in the 3 years that she has been with the company she has learnt everything there is to know – from making the product to sending it overseas. Read More

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Cynthia SiThole
Cutter & Studio Assistant

Cynthia arrived at our studio from across the city in 2018. She had heard we were looking for a studio assistant and always wanted to work in craft. Read More

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Deidre Plato
Sample Maker

Every day Deidre walks 5km to get to work. She likes to walk and on top of this, she is always early. Read More

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Jeremy Setzer
A-Team support

When you are married to the company founder you cannot help but be very much involved. Since pre 2008! No small business grows without incredible dedication and Jeremy is at every customer focused event, involved in every big company decision and can be counted on to dream big when Wendren is taking the road of caution. Read More

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Carmen Reeva
Shop Manager

Carmen has a passion for sales, targets and people that is unmatched. The first day of work in 2017 she spent squinting over the fine print of swing tags trying to learn all she could about the various brands before admitting she had forgotten her glasses at home and had a massive headache. Her dedication to offering exceptional customer service to shoppers is noticed and appreciated!

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Daniell Terri Alexander
Trainee

Joining just days before lockdown as part of the Youth Empowerment Programme to learn the skills of our studio. We are not yet sure how things will work out with how uncertain business is in 2020 but we are sure of one thing and that is that we will do all we can to keep her as part of our team becuase we see great potential in her brightly shining qualities.

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Zurina & Fatima
Independant Makers

In 2008 when Wendren worked in the clothing industry she met Fatima and Zurina (sisters). The first bag she took to them they laughed and said “no”. With a few key individuals convincing them to try, they have never looked back. Read More

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Jerome, Alexia & Audrey
Independant Makers

Jerome and Lexi, a husband and wife team, together with Audrey from down the road, became dedicated makers of Wren products between 2018 and 2019. With an incredible “can do” attitude nothing is too big or too small for them. In fact, we usually have to put the reins on to keep them from working too hard! Read More

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